Doctricks attends Quadient Innovation Day in Stockholm: Insights and Inspiration for the Future of CCM

by Hanna Onufriieva | Sep 10, 2024 | blog

Doctricks attends Quadient Innovation Day in Stockholm: Insights and Inspiration for the Future of CCM

On 3 September, the Doctricks team had the privilege of attending Quadient Innovation Day in Stockholm. This event brought together industry leaders and professionals to explore the latest advancements in Customer Communications Management (CCM), offering a platform for innovative ideas and insightful discussions.

Our very own Petrus Näslund took the stage, sharing his expertise on CCM and discussing why Doctricks is committed to adopting modern solutions that enhance customers, employee’s , and management experience. He stressed the importance of staying ahead in today’s fast-paced digital landscape, where Total Experience (TX) has become more crucial than ever before.

Throughout the day, we exchanged ideas with some of the industry’s top minds and were inspired by presentations that explored the future of CCM. These thought-provoking discussions highlighted how evolving customer expectations demand seamless, personalized, and efficient communication strategies. As businesses face the challenges of digital transformation, a robust and forward-thinking CCM strategy is no longer a luxury—it’s a necessity for creating meaningful and lasting customer relationships.

Key Takeaways: Innovating for a Better Customer Experience

One of the most impactful lessons from the event was the undeniable role of innovation in enhancing the customer experience. In a world where digital transformation presents both opportunities and complexities, businesses must lead the way by not only staying relevant but also by shaping the future of customer interactions. A dynamic CCM strategy is critical to ensuring that communications are not just effective but are also impactful and tailored to individual customer needs.

At Doctricks, we are excited to implement the insights and strategies gained from this event. Our commitment to leveraging cutting-edge tools and technologies remains strong as we continue to deliver top-tier solutions to our clients. We look forward to seeing how these new ideas will positively influence our customers, their teams, and their customers.

Doctricks Women’s Days – Ella

by Hanna Onufriieva | Mar 5, 2024 | blog

Doctricks Women’s Days – Ella

About Ella:
I am 26 years old who recently took my master’s degree in interaction technology and design. I have worked at Doctricks as an IT-consultant for the last few months.

What does equality mean for you?
Equality for me means that everyone is given the same opportunities regardless gender. Being a woman is not a disadvantage it is an advantage.

Can you share any personal experiences or observations regarding gender dynamics in the university?
During my time at university, I never felt I got mistreated because I was female. I studied a program where the gender ratio was 50/50, which is quite unique for a tech education.

However, something I noticed and know is a problem is that most tech educations is dominated by men. I do not personally think that it is on purpose, but I do think that it is an issue that needs to be handled. We need to encourage more women to take an interest in tech and show them that there is place for them as well. For example, in my year there was roughly just about 3 women out of 70 reading the computer engineering program.

What do you think can be done to enforce equality among tech educations?
I think it is important with presence. Show other women that the tech industry is a place for them as well. During my time as a student, I rarely came by other women working in tech when talking to different tech companies. We need to be better at representing equality within the tech industry and promoting a future where equality is not just the goal but also the reality.